The thinking behind
the design.
I connect curiosity, systems thinking, and hands-on craft to turn complex challenges into clear, thoughtful experiences.
Explore my design process
My path, in short
I’m a Senior Product Designer based in Madrid, with a little over twelve years spent between UX/UI design and frontend development. Right now I lead the design system work at bbg Bitbase Group GmbH, shaping digital products that help the company grow its reach.
I started out in software, frontend to be precise, so I feel most at home where design meets development. That overlap is my sweet spot: building and shipping design systems and experiences that are as solid under the hood as they are thoughtful on the surface. I like being the person who gets design and engineering speaking the same language, so the tricky problems get solved without the usual friction.
What really moves me is finding simple answers to complex problems through design. I love pushing the limits to make products more useful, more functional, and genuinely easier to live with. Curiosity is what keeps me going, day after day, with one simple goal: designing and building things people actually love to use.
Beyond the work, I value curiosity, empathy, and real collaboration. If that resonates with you, I’d love to connect and explore what we could build together.
Updated 2025
Résumé
The current version,
in English or Spanish.
12 years
Experience
Where I have worked
and what I shipped.
Let’s talk.
Tell me what you have in mind.
Let’s see what we can build together.
"What impressed me the most was his ability to simplify complexity. Thanks to his vision, we achieved a much more usable and scalable product."
Enrique Asbek CEO of bbg bitbase group
"Vicente has a unique perspective: he thinks about the visual detail, but also the technical logic behind it. He’s a designer who really understands developers."
Marcel Fernández Head of design of Firstdue
"Vicente truly understands how to connect design and technology. His approach always ensures the product not only looks great but also works flawlessly."
Victor Soulary CEO of Overthinkcs
"Working with Vicente was an incredible experience. His ability to turn insights into clear and effective digital experiences made all the difference in our project."
Richard Jonas Design Director of bbg bitbase group
"He combines creativity with pragmatism. Every design decision he makes is backed by a deep understanding of both the user and the business."
