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Ron Siglo 1/2
Date
July 01, 2014
Client Name
CubaRon S.A.
Role
Graphic Designer Lead
Team
Luis Isolino Losada Losada – Industrial Engineer
Victor Montoya Torres – Graphics Designer
Alexis Gueddon Gacio – 3D Sketch Designer
The project
Ron Santiago de Cuba Añejo Extra Half Century is a gem among premium spirits: distilled from rums aged for over 50 years and matured in oak barrels with more than nine decades of history in Santiago, it stands as a masterpiece of Cuban distillation. Created to commemorate the city’s 499th anniversary, it pays tribute to its heritage and tradition. Our branding sought to highlight that exceptional quality with a classic, distinguished image, using gold and black as the primary colors to convey luxury, elegance and exclusivity.
The branding concept
Siglo 1/2 is made to be enjoyed in life’s most special moments, its exceptional flavor intertwining with the aromas of fine tobacco to create an unparalleled sensory experience, and that essence is what we set out to convey. The label, the brand’s central element, was kept simple and elegant to reinforce that sense of distinction. At its center, the name “Siglo y Medio” shines in white and gold, capturing the spirit of this truly unique rum and the promise of an exceptional experience in every bottle.
The Packaging
Our aim was for the packaging to reflect the excellence and luxury of this premium rum, with every detail cared for to meet the highest standards. The outer box, in elegant golden cardboard, is patterned in gold and ochre to evoke the texture of the oak barrels used in aging, adding authenticity to the design. Inside, a die-cut base holds the bottle upright and secure during transport and display, protecting both the contents and the golden label. A transparent acrylic cover surrounds the box as a durable protective layer against scratches and friction, while letting customers admire the golden box and its aging patterns without opening it, an added touch of anticipation and beauty. Every choice, from the materials to the graphic patterns, was conceived to convey quality, distinction and elegance: an in-depth search for resources worthy of the passion this rum evokes and a tribute to the tradition and luxury embodied in each bottle.
The branding concept
Siglo 1/2 is made to be enjoyed in life’s most special moments, its exceptional flavor intertwining with the aromas of fine tobacco to create an unparalleled sensory experience, and that essence is what we set out to convey. The label, the brand’s central element, was kept simple and elegant to reinforce that sense of distinction. At its center, the name “Siglo y Medio” shines in white and gold, capturing the spirit of this truly unique rum and the promise of an exceptional experience in every bottle.
The Packaging
Our aim was for the packaging to reflect the excellence and luxury of this premium rum, with every detail cared for to meet the highest standards. The outer box, in elegant golden cardboard, is patterned in gold and ochre to evoke the texture of the oak barrels used in aging, adding authenticity to the design. Inside, a die-cut base holds the bottle upright and secure during transport and display, protecting both the contents and the golden label. A transparent acrylic cover surrounds the box as a durable protective layer against scratches and friction, while letting customers admire the golden box and its aging patterns without opening it, an added touch of anticipation and beauty. Every choice, from the materials to the graphic patterns, was conceived to convey quality, distinction and elegance: an in-depth search for resources worthy of the passion this rum evokes and a tribute to the tradition and luxury embodied in each bottle.
The final result
Ron Santiago de Cuba Anejo Extra Siglo 1/2.
