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Elite Functional Care
Date
2026
Client
Elite Functional Metabolic Care
Sector
Healthcare, functional medicine
Role
Design & front-end
Overview
Elite Functional Metabolic Care is the practice of Ismelis Gata, a bilingual nurse practitioner who treats hormones, metabolism, gut health and longevity, by telehealth anywhere in Florida and in person at her office in Coral Gables. Her care was personal and thorough; her website, built on a Wix template, said almost none of that.
The challenge
The old site still carried its template: the metabolism page lived at /copy-of-sexual-health, each service had a single sentence, the booking pages showed prices in Indian rupees and the Spanish version gave a different address and phone. People searching for help, in English or in Spanish, could barely find her, and those who did had very little to read before deciding.
My role
I led the project end to end: the content audit and keyword research in both languages, the art direction and visual system, the front-end build in Astro, the assistant that answers by text and by voice, and the SEO and the move to the new domain.
Four patients, one first visit
People who look for functional medicine usually arrive tired of hearing that their labs are normal. Before designing a single page I wrote down who the site had to speak to: Carmen, who wants to talk about perimenopause in Spanish and in person; Mark, who reads about insulin resistance at night once the kids are asleep; Daniela, who has tried everything for her gut and checks every claim; and Robert, who wants to know exactly who will be treating him. Pick any of them below to see what they needed from the site.
- 51 / Female
- Coral Gables, FL
- Accountant
- Married / 2 kids
- Understand her options for perimenopause.
- Talk to someone in Spanish, face to face.
- Know what the first visit involves before calling.
- Websites that switch to English halfway through.
- Being told her labs are normal.
- Not knowing if the practice is right for her.
- Devices
- iPhone 80%, Laptop 20%
- Apps
- WhatsApp, Google, Facebook, Instagram
- 46 / Male
- Tampa, FL
- Sales manager
- Married / 3 kids
- A real plan for insulin resistance and weight.
- Visits by video, from home.
- Book without having to call.
- Forms that break on his phone.
- No idea of the cost before booking.
- Waiting weeks for a first answer.
- Devices
- iPhone 85%, Laptop 15%
- Apps
- Google, YouTube, MyFitnessPal, Gmail
- 34 / Female
- Miami, FL
- Marketing coordinator
- Single / No kids
- See how gut problems are actually tested.
- Ask her questions before booking.
- Find someone who treats the cause.
- Vague wellness promises.
- No answers outside office hours.
- Pages with nothing real to read.
- Devices
- iPhone 60%, Laptop 40%
- Apps
- Instagram, Reddit, Google, Spotify
- 63 / Male
- Naples, FL
- Retired engineer
- Married / 2 grown kids
- Prevention and healthy ageing.
- Know the provider's training and approach.
- Mix video visits with the odd trip to the office.
- Small, low-contrast text.
- Credentials that are hard to find.
- Sites that push supplements first.
- Devices
- iPad 50%, Laptop 40%, iPhone 10%
- Apps
- Safari, Mail, FaceTime, Patient portal
One map for the whole site
The old site had more than twenty pages with template names and no clear path through them. I rebuilt the structure around three questions every visitor has: what is this, is it for me, and how do I start. Every old address now redirects to its real page, the Spanish site mirrors the English one page for page, and the assistant and the booking button are always one tap away. Below, the map of the new site; tap any page to read what it does.
A calm first impression
The art direction comes from the clinic's own logo: night blue and gold over ivory, a large serif for the headlines and a small mono label for the details. Apart from the photos of Ismelis herself, every image was generated in one consistent style, with linen, travertine and palm shadows, so each page feels like the same quiet room. The home page walks you through it in order: who she is, what she treats, how the three steps work.
Every service, explained
Each of the seven services went from a single sentence to a full page: what it covers, the signs that usually bring people in, what the first consultation looks at and seven questions answered. The questions are not invented; they come from what patients actually type into Google, in English and in Spanish.
Two languages, one site
About half of Ismelis's patients speak Spanish. English lives at the root and Spanish under /es/, each page paired with its own translation, so switching language keeps you on the same page, and hreflang tags let Google show each patient the version in their language.
Designed for the phone first
Most patients find the practice on their phone, often late at night. On mobile the hero, the service index and the menu have layouts of their own, not shrunken desktop pages, and no text goes below 14 px, which matters to readers like Robert.
An assistant that answers, by text or by voice
The questions people ask before booking are nearly always the same: can I come in person, do you take insurance, do you see men. A floating assistant answers them in the language of the page, typed or spoken, from the practice's own knowledge base through an MCP server. It never gives medical advice, never asks for health details and, if someone describes an emergency, tells them to call 911.
Coral Gables and all of Florida
When the practice confirmed it also sees patients in person, the website, the assistant and the voice agent were updated together, so none of them ever says telehealth only. The contact page puts the Coral Gables office on a map drawn in the colours of the site, next to the phone, the email and the online scheduler.
Built to be found
Much of the work is invisible to patients: structured data for the clinic, the provider and every service, a redirect from each old Wix address, a sitemap verified in Search Console and a score of 100 in Lighthouse performance, accessibility and best practices on mobile. The new site went live on elitefunctionalcare.com within a week of the first commit, and now Carmen, Mark, Daniela and Robert can each find their way in, in their own language.
